What is the company's privacy policy? I'd be cautious of submitting my DNA to anyone without knowing how I would be protected.
My company's product is better. You'll never be able to compete with what we have.
This sounds like a great product, what about the marketing and compensation plan?
I know doctors and other health professionals who don't like network marketing. What can I tell them?
Words are powerful.
They can have serious emotional impact and be the difference between success and failure in everything from marriage to politics and business.
Here are some words and phrases we use along with the reasons why:
Guest vs Prospect or Lead
If you've done any marketing beyond your circle of influence you've likely used the words lead and prospect. These are cold words that imply no connection. Since this business is all about connection it's very important that you treat people as if they are your guest. If you want to differentiate you can use the words invited guest, new guest, possible guest, probable guest.
Assessment vs Test
Unless you were an all-A student the word test can send shivers down your spine and create all sorts of unwanted twitches. Plus it's not accurate when describing the DNA assessment we give you. There is no pass/fail. Our scientists are just assessing specific genes to see where your body needs the most support.
Direct Sales or Network Marketing vs MLM
Some of the best and most innovative products and services in the world are sold by networking companies. The networking industry provides full and part time income to over 10 million people word wide.
Network marketing or referral marketing has been recognized as a highly effective method of marketing, referral marketing is now used by many Fortune 500 companies to market products and services.
With over 600 networking companies world wide, there are over 50 companies with annual sales of $40 million or more and 6 that have reached $1 billion to $7 billion in annual sales.
Network marketing gives the average person an opportunity for unlimited financial success, with an emphasis on leadership and personal development.
As with any industry, a small percentage of companies with questionable products and unethical marketing tactics gave the industry a tarnished image back in the 70's and 80's.
Unfortunately, the media often wrote about these companies, and to some people, this damaged the character of the industry.
The industry has worked hard to improve its stature and reputation in today's ever changing entrepreneurial market.
The vast majority of networking companies that are successful today are good and ethical organizations and they promote high ethical standards among their representatives.
The network marketing industry is healthier today than ever. It can hold its head high with tens of thousands of people earning steady residual income, with many earning 6 and 7 figure annual incomes, representing some of the best products and services in the world.
EVENTS
How can I get tickets to the August Company Launch?
Please email our event coordinator for information events or registration questions at: info@gwevent.com , or go to www.gwevent.com
PRODUCTS
What does the product look and taste like?
The current version of the LifeMap™ Nutritional System products comes in a
"take it or break it" capsule. You can "take it" - swallow the capsule - or "break it"
and mix the contents of the capsule with any beverage.
How much will the customized product cost?
Product prices are currently being determined and are expected to be very
competitive and affordable. The retail price of the product is expected to
be about $4 a day (about the same cost of a premium cup of coffee).
However, GeneWize will offer a substantial discount for those customers
who choose to go on auto-ship (cancelable at any time).
Additionally, GeneWize will offer a unique “Enroll four and pay no more”
program available to both customers and affiliates. This program will be
explained in full detail at one of the Executive Preview Events or in the
compensation plan booklet. Very simply, it offers anyone the opportunity
to refer four new customers and receive their personal product for free.
How can you individually customize a product and keep the price affordable?
GeneWize has patented and patent pending DNA assessments and innovative
manufacturing technologies that makes it possible to mass customize your
product at a price that is only marginally higher than generalized one-size-fits-all
products.
Our laboratory only evaluates key areas related to overall health. GeneWize will
never rent, share or sell your information to anyone for any purpose.
How can I be sure my customized product contains high quality ingredients?
GeneWize uses only organic and natural ingredients where available; our sate-of
the-art manufacturing facility is fully GMP and ISO compliant and FDA Certified.
What if I have specific nutritional needs due to my lifestyle. For example, what if I
am an athlete, or what if I work long hours and have low energy?
To help address your specific lifestyle needs, in the near future GeneWize is
planning to offer a variety of affordable "Lifestyle Boosts," which can be
formulated with your DNA-specific product. The LifeMap™ Life Style Boost
program will be explained in full detail soon.
How can I be sure the product will be right for me?
Our scientific team has over 100 years of combined research experience and
hundreds of peer reviewed articles in the fields of genetics, medicine, biochemistry, nutritional sciences, microbiology and medicine. The science team
has worked for over 10 years to create a system that combines assessments and
formulations designed to transform the burgeoning science of genomics and
nutrition in to practical benefits.
We can reference numerous studies that show that the ingredients we use are
effective and can address the key biochemical pathways measured by our DNA
assessments.
Additionally, we offer our customer (members) a 100% unconditional lifetime
money back guarantee on product purchases.
What's an individually formulated "Single Product Solution," and why is it
important?
GeneWize has patents (and patents pending) on its collection kit and DNA
assessments and utilizes a manufacturing and formulation system designed to
effectively create an affordable customized, individually formulated product
based on your DNA. Ultimately, you receive a “single product” solution rather
than multiple bottles and boxes.
The benefits of the Single-Product Solution include:
- You receive the customized DNA guided formula your body needs, delivered
to your door each month.
- You Save Money -- you don't pay for product and packaging you don't need
- You Avoid Hassle -- the Single-Product Solution is easier to store and travel
with than multiple bottles and boxes
- You Don't Waste – no fillers or unnecessary ingredients your body doesn’t
need
- You Can Easily Customize -- if you want more energy or if you are an athlete
(for example) in the near future you will be able to add an affordable Life Style
Boost to your product without additional packaging -- this can save you time
and money
- You can Support the Environment -- the savings in packaging and emissions in the Single-Product Solution make it safer for the environment -- and right
now the environment needs our help.
What product benefits will I expect?
Our LifeMap™ Nutrition Products are custom designed for you based on the
results of your Healthy Aging Assessment. However, we make no claims
whatsoever on specifically what your individual product will do for you or what
health benefits you may expect. We believe you will notice a variety of personal
benefits by using your custom product regularly but the only way you will know
for sure is to try it yourself.
Importantly, we offer a lifetime 100% money back guarantee to customers if you
wish to return your product for any reason. We also offer a 90-day affiliate money
back guarantee.
Why don’t we use the supplement quercertin in our formulas?
In general we like the clinical information about quercertin and up until about 60
days ago we were planning on using it in our formulas. However we removed
quercitin due to potential problems with this ingredient (and the FDA) involving
GRAS status (Generally Recognized as Safe). When the FDA finally rules on this
ingredient’s status and we see more supporting information regarding its safety
we will consider adding it back in to our formulations where appropriate.
Is it true that some major vitamin manufacturers use synthetic versions of the
vitamins listed on their label, and that some people believe your body can't
absorb most of what's in synthetic products?
Professionals have somewhat conflicting views and opinions concerning the use
of synthetic vitamin supplements and to the best of our knowledge there have not
been valid studies on this subject. GeneWize Life Sciences uses mostly natural
and organic ingredients when possible, however about 5 to 10% of our current
compensating ingredients are synthetic. When and if clinically supported natural
alternatives become available to replace these minor synthetics Genewize will
substitute the synthetics for natural/organic ingredients.
How does the LifeMap™ Nutrition system work with my LifeMap™ Healthy Aging
Assessment to help me?
The GeneWize Life Sciences scientific & medical advisory board has developed
ingredients that are known to have an effect on the key biochemical pathways
identified by your 12-gene GeneLink DNA test. The LifeMap™ custom nutritional
system incorporates scientifically supported ingredients that have been validated
by independent third-party researchers.
Are the LifeMap™ Nutritional capsules vegetarian?
The GeneWize LifeMap™ custom nutritional system utilize a two-piece capsule
made from cellulosic raw materials designed to satisfy vegetarian and cultural
needs; they are all natural two-piece vegetable capsules that are easy to swallow
and allow for product visibility. The capsules are also starch-free, gluten-free, and
preservative-free and meet the strict dietary needs of customers who choose a
vegetarian lifestyle. The capsules are also kosher and Halal certified.
ASSESSMENTS
What is the advantage of the LifeMap™ Health Aging DNA assessment?
The GeneWize LifeMap™ Healthy Aging DNA assessment provides a scientific
basis for more accurately predicting the unique nutritional supplement needs of
each individual. The scientifically individualized results of the assessment create
a matrix to guide your custom tailored nutritional supplement regimen and to help
you achieve optimal health and well being. It's the difference between shooting
an arrow at a target in the dark versus shooting an arrow at a target at high noon.
What are SNPs and why is this information important?
SNPs (pronounced "snips") are single nucleotide polymorphisms, which are
small but common natural variations in human DNA. Each person's genetic
material contains a unique SNP pattern attached to the DNA strand that serves
as the body's instruction book, telling the body in minute detail how to do
everything from making bone cells to processing dietary cholesterol to detoxifying
spent hormones in the liver. Just as no two people are identical, so every
instruction book is different. Each person has several million SNPs that account
for the wide variations seen in the spectrum of human appearance and
physiology. Some of these processes that are dictated by SNPs and gene
expression are more efficient and supportive of health than others. By
determining a SNP profile, it is possible to discover which areas are strong and
which areas need extra support.
How does the LifeMap™ Healthy Aging DNA collection process work?
The LifeMap Healthy Aging DNA Collection process begins with a comfortable,
easy-to-perform mouth swab to collect a DNA specimen. Gently swab the inside
of your cheek, and then allow the swab to dry in the drying rack that is included
with your collection kit. The dried swab is then placed in a special envelope and
sent to our lab for analysis. You will receive the results of the assessment in
about 2-3 weeks.
Why shouldn't I just take handfuls of dietary supplements to cover everything?
Although you can purchase and use a wide variety of products, most health care
practitioners would agree that this is neither wise nor practical. GeneWize
LifeMap Healthy Aging ™ DNA assessment goes beyond simply suggesting
cardiovascular support, to detail the specific type of cardiovascular support (and
supplement dosage levels) you require for optimal health. By understanding your
health from a DNA SNP perspective, you are able to precisely focus on an
individualized nutritional supplement program for you. This targeted approach
ultimately saves you time, money and undue worry over conditions for which you
may not be genetically predisposed.
What does the process involve?
Everything needed to obtain a DNA specimen is included in the collection kit. It is
so easy that you can perform the collection in less than five minutes. Swab the
inside of your mouth (the inner cheek) several times with the sterile swabs
included in the kit. It's fast, painless and simple enough to perform even on
newborn babies.
The swabs are then air-dried for five minutes in the provided stand, using care
never to touch or contaminate the tip of the swab (full and easy-to-follow
instructions are included with every collection kit). The specimen is then mailed in
the pre-addressed, postage-paid envelope.
What is the SNP analysis process?
* All SNP collection kits are bar-coded for tracking and confidentiality.
* After receiving the swabs, the lab barcodes the sample for confidentiality and
control.
* The DNA is extracted from the swab and the lab amplifies the region of the
DNA containing the SNP. The technique used to amplify the individual's DNA is
called a polymerase chain reaction (PCR).
* The SNP is then detected by using a new, proprietary technology.
* The results of the detected SNPs are then analyzed by specially
programmed computers and translated into a confidential report called a profile.
How do you choose which SNPs are evaluated in GeneWize LifeMap Healthy Aging ™ DNA assessment?
Although human DNA contains millions of SNPs, GeneLink scientist used the
following criteria to choose the SNPs for the GeneWize LifeMap Healthy Aging ™
DNA assessment:
(1) Valid – The existence of the SNP is supported by solid, credible scientific
evidence. Gene SNPs are added as knowledge progresses.
(2) Important – A SNP predicts biochemical processes that associate with
significant, specific physiologic disadvantages.
(3) Frequent – The SNP frequency is relatively common among the general
population.
(4) Actionable – A SNP’s negative potential can be modulated by nutritional
formulations (for example).
What is the science that ties nutritional supplementation and lifestyle changes to
the predisposition marked by the SNPs?
Leading clinical evidence is increasingly linking SNPs to specific nutritional
needs. For example: The SNP for methylenetetrahydrofolate reductase (MTHFR)
produces an enzyme with decreased affinity for its direct substrate, 5,10
methylene-THF, which can cause a build-up of homocysteine. In plain English, it
means that some people make more homocysteine than others, and now you are
able find out if this applies to your patients. Those who make more homocysteine
would especially benefit by increasing folate in their diet, as well as starting
dietary supplements that are clinically shown to reduce homocysteine.
Another example concerns individuals with the SNP for paraoxonase-1 (PON-1)
who have an enhanced propensity for superior cardiac health because they more
effectively block oxidation of LDL cholesterol. This means these people will have
less oxidized LDL cholesterol than others. This SNP can also determine how
effective vitamin C and vitamin E are as antioxidants in specific individuals.
How accurate is GeneWize Life Science’s DNA assessment technology?
Several methods are used to determine DNA polymorphisms (SNPs). GeneWize
LifeMap Healthy Aging ™ DNA assessment uses the Single Base Chain
Extension (SBCE) assay, which is the most accurate method available and which
identifies the SNP directly on the DNA. The profile accuracy is nearly 100%. In
addition, the assay is performed robotically and the DNA strand is evaluated in
both directions, which virtually eliminates human error in sample manipulation.
Will I need a prescription for the assessment?
No. The GeneWize LifeMap™ Healthy Aging DNA assessment is classified as a
non-medical tests and do not require a physician's prescription. However, many
healthcare practitioners are administering genetic profiles as a way to help them
deliver personalized preventive healthcare to their patients.
What is GeneWize Life Science’s privacy policy?
GeneWize Life Science’s respects the privacy of every individual and has taken
many precautions to create a process that allows individuals to maintain the
highest level of privacy. All information provided by the individual taking the
assessment is kept on a secure server and all samples are identified by barcode
only. This information is never shared with a third party. After the evaluation is
completed and validated, all DNA sample material is destroyed.
Why is the LifeMap™ Healthy Aging Assessment an effective way to help manage aging?
GeneLink’s Scientific & medical advisory board has developed its 12-gene
Healthy Aging DNA assessment that measures SNPS (single nucleotide
polymorphisms) or variations in key biochemical pathways that are important to
your body’s overall health. All of the SNPS in GeneLink’s panel have been
validated by GeneLink’s Scientific & Medical Advisory board and validated by
independent 3rd party scientific research.
Can I purchase a DNA test only?
Although you can purchase a DNA assessment separately for $249 in August of
2008, the LifeMap Nutrition System is designed to provide a solution rather than
simply provide a test result. Therefore we make it financially irresistible to order
the entire system (which includes your 30-day supply of the custom formulation)
for substantially less than the price of an assessment by itself. It’s your choice.
Does the buccal cheek swab DNA analysis provide the same information as with
blood sample or other body parts? A cheek swab collection is easy but is it the
best DNA to sample?
Most DNA testing is done today using samples collected through buccal
swabbing, or cheek swabbing. Scientists agree that buccal swab samples are just as
reliable as blood samples for DNA testing. DNA is the same in every cell of the body.
A cheek cell collected through buccal swabbing contains the same DNA as a blood
cell collected through a blood draw. However, buccal swab samples have these
primary benefits:
• Buccal swabbing is easy to do. Buccal swabbing is painless and noninvasive.
It can even be safely performed on a newborn infant.
• Buccal swabs are more reliable than blood samples for patients who’ve
recently had blood transfusions or bone marrow transplants. Such patients’
blood may show the presence of the donors’ DNA.
Is there any insurance reimbursement for these DNA assessments?
Not at the present time. The GeneWize LifeMap™ Healthy Aging DNA
assessment, while highly sophisticated, is a non-medical procedure.
How can understanding your genes give you a longer, healthier life?
Your health is a result of interactions between your genes and lifestyle factors
such as diet, exercise, stress, smoking and alcohol. It is your genetic make-up
that determines which nutrients are used and how they are used; the way toxins
are removed, what happens to any waste products and how efficient and
effective these key processes are working within your body. However, by
adjusting your lifestyle and utilizing a targeted nutritional supplement regimen,
you can have a positive impact on how your genes work and compensate for
areas in which your genes are not functioning at an optimal level.
Does the service offer any benefit that I wouldn't get if I followed all the good
advice from healthcare professionals, research organizations, magazine articles,
specialized healthcare charities, etc.?
Even if you follow all of this advice to the letter, it is still worth knowing your
genetic profile. In particular, the people who will find the service to be of
considerable value are those who need an extra bit of motivation to maintain
healthy habits, or those who find it easier and more realistic to focus on areas
particularly important for them - while still being able to indulge (in moderation!) in
some dietary or lifestyle preferences.
Are gene variations always harmful?
No. Many gene variations have no effect on our body systems or our health and
in certain cases these variations can even be beneficial. However, sometimes a
variation can make the gene send misinformation or a “garbled” message to the
cell. Upon receiving the garbled message, the cell will manufacture a product -
such as an enzyme - that doesn't work exactly (or as efficiently) as it should; the
variant enzyme may, for example, work faster or more slowly than is best for the
body. Combined with an unhealthy diet or lifestyle, such a gene variation may
make a person more susceptible to developing certain conditions or in some
cases certain illnesses.
Where do I find information on the research used?
All of the supporting scientific research information will be available via PDF’s in
each Affiliate’s “back office.” Additionally, each LifeMap™ Healthy Aging
Assessment report contains multiple third-party research and third-party
bibliography information related to the SNPs tested. Each custom LifeMap™
Nutrition System product is shipped to all customers and affiliates with a
personalized ingredient listing included with the product. Ingredient support
information and 3rd party research is also available in each Affiliate’s “back
office.”
COMPANY
What is the company background?
GeneWize Life Sciences is wholly owned by GeneLink, Inc, a 12 year old publicly
traded biosciences company (OTCBB:GNLK). GeneLink has invested millions of
dollars and thousands of hours of research and development in the field of
genomic biosciences. The company has received several patents and has others
pending. Our scientists have over 600 peer-reviewed articles and have been
recognized for outstanding achievements in the fields of microbiology, medicine,
genetics, biochemistry and nutritional sciences.
http://www.genelinkbio.com/scientific.html
In addition, the company has over 3 years experience marketing, manufacturing
and delivering “mass customized” genetically guided dermatological products to
the professional skin care market. Company executives will be available to answer your questions at the Executive
preview and/or launch events.
Are there other companies who have similar technologies?
There are several genetic testing companies that will analyze your DNA for
between $300 and $350,000, depending upon the number of genes being tested.
However, to the best of our knowledge no other direct selling company
exclusively focuses on delivering an affordable, scientifically supported,
individually customized, single product solution specifically formulated for you
based on a Healthy Aging DNA assessment.
The parent company GeneLink has licensed its genetic assessment technologies
in other marketing channels. However, GeneWize Life Sciences is the only direct
selling company authorized to market GeneLink’s Healthy Aging Assessments
and mass customized nutritional and skin care product manufacturing systems.
What is the stability of GeneWize or GeneLink’s financial situation?
GeneLink’s Board has committed to the funding necessary to help make
GeneWize a successful Direct Selling company. GeneLink is a public company
and can go return to the public markets and/or key investors should it require
additional capital resources. Feel free to review information about GeneLink at
http://www.genelinkbio.com
COMPENSATION PLAN
Can we enroll people in Canada as either consumer/members or affiliates?
Not at this time. We are evaluating opportunities to market in Canada
I know doctors and other health professionals who don't like network marketing.
What can I tell them?
The company is currently developing a secondary marketing plan designed
exclusively for health-care professionals; it doesn’t require them to participate in
traditional MLM marketing, nor does it require them to recruit. We expect to
release the details of this program at the August company launch.
How much does it cost to get started?
When the company formally launches in early August, we anticipate offering a
very basic Affiliate Kit for $59.00 with a $59.00 annual renewal. We anticipate
offering the LifeMap™ Nutritional starter package, which includes the Healthy
Aging DNA Assessment and a 30-day supply of the LifeMap™ custom product
for $159 to $199. Genewize will offer a substantial discount for those affiliates
who choose to go on auto-ship (cancelable at any time).
We also expect to offer a LifeMap™ Nutritional starter package, which includes
the Healthy Aging DNA Assessment and a 90-day supply of the LifeMap custom
product at an even greater savings. We will begin launching our member
(customer) acquisition programs in August.
Currently we are ONLY offering 3-4 month options with a number of other
benefits and values for our BETA-test PRE-LAUNCH affiliates. It is our goal to
bring entrepreneur affiliate members prior to our official launch to test all of our
systems and then we will begin national PR to create awareness.
If you are interested in getting started before August, contact the person who
invited you to more about the “Pre Launch Founding Affiliate Value Packages.”
We reserve the right to discontinue this program at any time.
What does someone receive when they enroll as an affiliate?
You will receive an Independent Affiliate Kit which will contains a variety of
helpful materials to support and train you in building a profitable business,
including: Work sheets, scripts, tax filing recommendations, product knowledge
and many other guides to online resources.
You will receive a business building manual and a corresponding CD to walk you
through the basics of building a profitable business.
You will receive product training and a working understanding of genetics as well
as a very detailed FAQ manual on every question we anticipate you might be
asked.
You will receive a website to use to market your business which will consist of
both a product site and an opportunity site, both with different features.
All of it is managed with a very sophisticated, yet simple to understand back
office to track everything that is happening in your business.
You will receive various brochures, order forms and applications to enroll new
members.
You will receive superior member and affiliate service on our member care lines.
You will receive monthly and weekly commission reports and payments, if you
are earning commissions, as well as printable statements to help you manage
your business.
You will have access to weekly conference calls from both the business builders
and our scientific advisory team to learn from throughout the year as well as
quarterly leadership events that will move around the North America
Is there an additional cost for a personal website and training materials?
Not at this time. However, we are in the preview and pre launch phase of our
business, and supplemental sales tools may be offered at an additional cost
Will my money be returned if for some reason the marketing plan never
launches?
YES, We offer affiliates a 100% Product Money Back guarantee for 90 days and
our customers (non affiliate) will receive a 100% Product Money Back guarantee
FOR LIFE. Its highly unlikely that we would not launch as we are enrolling around
250 leaders during our “preview stage” to help us beta test all processes and
systems.
If you have any questions that are not addressed here please ask your sponsor to get them to our corporate office and we'll put the answer up as soon as possible.
Prelaunch Offer